Jim A James - Blog #Marketing

How authors can use podcasts to drive readership of their books

Mon, 20 May 2024 13:40:37 +0000

Book Launchers Webinar Presentation.

Podcasts offer a unique and powerful platform for authors to reach a broader audience and generate more listeners. I presented a 2 hour webinar for the BookLaunchers community on Saturday 18th May.

Here are the slides from the presentation.

A full video link will be made available later.

Book Launchers

How did a post about home delivery of vegetables go viral?

Wed, 18 Oct 2023 09:55:39 +0000

Over 7,000 impressions in 7 days. Engagement increased 25%

Is this company the Apple of fresh vegetables?

I met one of the Riverford Organic Farmers people at the Apple Festival this weekend in Trowbridge.

He was polite, passionate and professional.

Riverford home deliver organic fresh produce from over 40 farms across the UK.

I signed up on the day using their easy to use App.

Within seconds they could see my account on their iPad, guided me through the payment set up, and helped me choose this medium size box of autumn vegetables.

I received a book written by the founders - a family of 4 siblings, led by Guy Watson. This tells their story of growing up on a farm, and how they all travelled around the world and then returned to Riverford to run this business; which now has over 30 years provenance.

Within 24 hours I had a call from the delivery man confirming our address , order and delivery time.

Riverford Organic Farmers operate a fleet of electric vehicles. Low food miles count, and low carbon count.

Today we had our first delivery and have a welcome pack and a thank you card.

I’ve already had a carrot with hummus. The carrot was clean but clearly just left the ground hours before being brought to me in an electric van by Dave, our polite delivery man.

The carrot tasted delicious. Sweet and crisp. My wife is chomping her way through the book full of recipes.

At £18 this box is no more expensive than organic in the supermarket.

All the packaging is of postable film, which they collect along with the cardboard box which apparently can be used 10x.

Today in the mastermind I run with a group of business owners we worked on their customer journey.

We talked about making the customer experience amazing, frictionless, and so good that the customer will be an advocate.

Just like I am doing here and now for Riverfood Farms.

I'm so impressed with the complete experience that I am writing about it here on LinkedIn because I think that you will
a) love the story
b) enjoy the service
c) devour the produce (only in the UK though :( )

If you use the referral link below, Riverford Organic Farmers will make a donation of food to FareShare South West.

Sign up to Riverford and get £15 off https://lnkd.in/ehgXiZXq

I’ll donate my referral points to FareShare South West.

How do you delight your customers?

P.s. if you’d like to work on your Customer Journey, DM me and I'll share the template I uses in my masterminds.

Trowbridge Chamber CIC -a growing business community.

#customerexperience #circulareconomy #organicfarming

Some key learnings:

Take a great photo. Use Portrait mode in the iPhone. I just did this myself in the kitchen.

Reference a brand that already has a following, and tag that brand.

Tell a story. I included also the price which contrasts with the amazing value I received.

Link to other organizations which have an interest in the story e.g. the local chamber of Commerce.

#tag the topics.

Talking to the Collaborative Dragons on the power of AI

Thu, 14 Sep 2023 09:11:00 +0000

Event Talk

I was delighted to be invited to speak to the Collaborative Dragons in Cardiff.

14th September 2023

I shared about the power of AI for business owners. We had a turnout of about 50 property developers and asset builders.

Event Photos

This deck includes 3 videos on how to use AI to create a video

This is the presentation I shared on AI, and it includes 3 videos on how to create content using AI.

The tools I demonstrate are:

Chat GPT

Grammarly

Lumen5

Reviews

How I Increased LinkedIn Engagement by 41.5% in 90 days

Fri, 28 Apr 2023 17:09:19 +0000

If I told you that a giraffe could increase your LinkedIn engagement by 42%, would you believe me?

If I told you that a giraffe could increase your LinkedIn engagement by 42%, would you believe me?

You never know what going in search of big game can teach you.

Simon Chappuzeau lives in s. Africa, where there are some 12,000 giraffes, and he guided me for 12 weeks on a LinkedIn Safari.

With Simon as my guide, this is what we saw happen to my profile:

🦒 +41.5% increase in engagement = 1,465
🦒 +4.3% increase in followers = 11,212
🦒 - 3.1% impressions = 81,532

But the big trophy is this:
🦒 +90% time saving = 8 hours per week

Instead of outsourcing the posting of 4 - 5 pieces of generic content per day, Simon showed me how the algorithm rewards authentic, valuable contributions.

I've summarized the key learnings in the deck below - and removed my stats so you can share this with anyone you know who wants to search for big game on Linkedin.

p.s. no animals were in any way harmed during the production of this safari.
You can watch all 12 episodes on YouTube

https://lnkd.in/gHUDPSMe