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What can we learn from the Olympics about using AI for audience engagement?

The Winter Olympics have always been a showcase for human performance. But at the Milano Cortina 2026 Games, they are also becoming a showcase for something else: the growing role of artificial intelligence in helping audiences understand what they’re watching.

Why Generative Engine Optimization (GEO) is Every Entrepreneur's Next Frontier

As one Forbes article notes, when an AI like ChatGPT suggests your product, it serves as a powerful signal of your expertise, creating a strong loop of credibility.

How can you show up on GEO Search?

In 2026, LinkedIn has become the second most-cited source in AI-generated responses — behind only Reddit, Inc.. LLMs build a profile by stitching together patterns from the text they can access.

The Webinar Money Making Machine

The impact of clothing on first impressions.

Nixon - Kennedy debate told us this about how to prepare for video interviews.

Should you blur your podcast background?

when your podcast background aligns with your professional role—such as a business expert appearing in a well-organized office—it helps the audience quickly place you in the "expert" category, reinforcing your credibility.

Audiences will think you are smarter because of this one thing.

Whether you're hosting a podcast or guesting on one, great audio doesn’t just make you sound clearer—it makes you sound smarter, more professional, and more trustworthy.

How to go from "Personalised to Personable" cold email outreach using new AI tools.

What happens when that 'personalisation' feels hollow? What if the very thing designed to build a connection is actually signalling the opposite?

How to Turn LinkedIn Into a Lead-Generation Machine for Your Business

This article walks through a practical, step‑by‑step framework you can hand to a member of staff to run for you: how to optimise your profile, what to post, how to comment strategically, and how to turn connections into booked calls.

Top 10 Tools for Collecting Testimonials and Recommendations in 2026

This article looks at some of the best tools that you can use to gather and share testimonials for your business, and the impact on SEO of doing so.

How Voice Agents Can 2.1 x Your Lead Capture.

By engaging visitors proactively, these on-site agents can dramatically increase lead capture and qualification, with reported results including a 2.1x increase in more qualified leads and a 25% reduction in customer acquisition costs [6].

I was only invited because the other speaker had pulled out.

The presentation is the start of building relationships, it is not the time to sell but to create future opportunities to sell. This is how I prepare to increase the number of those opportunities.

Imagine a B2B sales platform that automates your most tedious tasks using AI.

What gets measured gets managed — and that absolutely rings true for all your marketing content.

The Analyse Engine: Turning Data into Direction

You stop creating content based on hunches and start creating based on evidence. You stop optimizing random variables and start optimizing what actually moves the needle. You stop wondering why performance fluctuates and start understanding the underlying mechanics.

Posting to LinkedIn, without writing a word.

Closing the Loop on Content Performance

"What gets measured gets managed. What gets managed gets improved."

Publish an e-Book in minutes.

In 15 minutes I had an ebook ready for a webinar.

TalkToPost: Say what's on your mind and it's a post on LinkedIn.

This system could save you $24,000, and 240 hours per year.

The Promotion Matrix: Engines of Growth

"You are bored of your message long before your audience has even heard it."

AI lies to you. Here's why that matters.

Make Money While Posting To LinkedIn Is Done For You.

"This service takes the pressure off me whilst increasing my exposure and promoting my brand, but keeping me in control. An excellent idea, excellent service, and a real game changer."

The Publishing Engine: Mastering the Art of Distribution

Customers need to know they can rely on you before they buy from you.

From Mobile Phone to LinkedIn Post — in One Voice Note

A new simple workflow that turns a short voice message from your mobile phone into a polished LinkedIn post, automatically. Available to beta test.

How to make a video for Shopify from a product image.

With AI App you can make videos of your product for commercials on Shopify and social media.

Creating content. 1st stage of the digital flywheel

We've all been there. You sit down to write a post, record a video, or draft an email. You know you should be creating content. You know it's good for business. This article will help you to start now.

Podcast - Behind the scenes

This is making Arnie Immortal.

Delphi's magic lies in its ability to analyze my existing content—books, podcasts, videos, and other media—to create a digital version of myself that thinks and communicates in my authentic voice.

The Digital Content Flywheel: A Strategic Framework for Entrepreneurs

This framework transforms content from a scattered collection of posts and campaigns into a powerful, self-reinforcing cycle that builds momentum over time.

Isn't it about time someone wrote your posts for you!

The goal is to free you up to do more of what you need to do...by automating some repetitive tasks...but retaining your authentic self....not replacing it.

Is this the new face of advertising?

You choose (or design) an AI actor, feed in a script, control tone and emotion, and generate short-form video ads optimised for paid social.

Off-Page SEO: The Secret Weapon of the UnNoticed Entrepreneur

Off-Page SEO is driven by all the things that happen away from your website but are all designed to point back to it, boosting its credibility in the eyes of search engines.

Why it's easier to grow your business 10X than 2X

"The stories of our lives far from being fixed narratives are under constant revision."

How you can produce a podcast, without recording one.

If I had all the time and money in the world, maybe I would spend all day recording these ideas and sharing them. But in the absence of those luxuries, AI gives me the opportunity to share information at scale,

"Rinse and Repeat." How 2 simple words can double your sales.

We figured out a way to boost his revenue by 30% without him doing any more work.

There is Money in Your Outbox: Simple Guide to Outbound Email Lead Generation using AI

"If Social Media is the cocktail party, then email marketing is the 'meet up for coffee'. The original 1 to 1 channel". Erik Harbison

Use Events As Social Capital. Go Out and Be Seen.

It's important to get out and about...and to share the event with your network.

Don't pay Dumb tax — Learn These Rules.

To truly scale, entrepreneurs must learn to trust and empower others. "You can’t do it by yourself. "

How To Get The Most Out of Your Podcast Episodes

Some strategies are great for building credibility and driving traffic to your website, others help more people casually encounter your message, and others are built purely to grow follower and listener numbers.

The Fatal Errors Every Founder Makes — Until They Learn These Rules.

Dumb tax is money that business owners pay when they do something dumb. It's completely avoidable, Bruce Campbell says, as long as you do these things.

AI Video Makers for Every Budget and Skill Level (2025)

AI tools that can turn a simple text prompt into a dynamic video, complete with scripting and branding, at every level of the market.

Ever Wish You Could Do More? Meet Your Digital Twin

Delphi creates a “Your Living Profile” that learns from everything you've already created—your articles, your videos, your podcasts—and then uses that knowledge to talk to people just like you would.

Ideas to get you noticed #109

End the frustration of on screen documentation with Guidde

Guidde is AI-powered tool that turns your workflows into clear, professional video guides in minutes. Capture, narrate and share tutorials effortlessly.

🎙️ AI Podcast Packages

Podcast Production.Agency

From voice sample to professional podcast in days, not weeks. No studio time, no lengthy interviews, no technical complexity, at a fraction of the cost of an in person podcast. And your audience will never know.

End Your Ad Campaigns. Do This Instead!

Campaign thinking creates slaves to discounts, gimmicks, hacks. An ad system is not a stunt. It is not a flash. It is not a gamble.

In the time I brewed a coffee ☕️ Manus made this investor presentation.

Manus generated dynamic charts, Infographics from my data. When I asked it to add risks, manus suggested a list of investors risks.

Podcast Guest Application

These are the forms to use to apply to be on the show.

Podcast Booking

Podcast booking for your interview.

Contributors

Generate Leads From A Podcast Interview. Guaranteed.

Optimise your appearance on the show by purchasing the content and also advertising.

Brand Guidelines

Terms of Service

By accessing this website, you agree to be bound by these website Terms and Conditions of Use.

So You Started Advertising. Now What?

Congratulations! You’ve taken the bold step of creating a business, building a brand, and establishing an online presence. That takes a lot of dedication and is no small feat! Now comes the next step; scaling through advertising.

Jellypod vs Wondercraft.ai: Which AI Podcast Creator Is Right for You?

Use a AI podcast creator when your primary goal is to share information, not to build a personal brand.

Confidentiality in the Age of AI

Updating NDAs to include AI-specific clauses is not simply a defensive move. It also signals to clients that the provider understands the technology, recognises the risks, and is proactively managing them. This can become a competitive advantage in an industry where trust is a core asset.

Swordfish or small fry! Which customer are you fishing for?

The smartest businesses don’t just acquire customers; they find the right customers. When you work with clients who are the perfect fit, they buy faster, stick around longer, and even recommend you to others. That’s the magic of an Ideal Customer Profile (ICP).

Unshakeable: Stories to Anchor You Through Life’s Storms

Strength doesn’t just come from pushing forward—it springs from embracing vulnerability with grace, anchoring ourselves emotionally even when the storm rages.

The Art of Product-Market Fit: Lessons from Building Lifestyle Brands

The real magic happens when your product meets a clearly defined need in the market, at the right time, with the right message.

Build the next AirBnB, without coding skills. Introducing Sharetribe.

ShareTribe allows entrepreneurs to create and launch marketplaces quickly and affordably, without needing a technical co-founder or significant funding.

Good Books

Building and Exiting a Business: Key Insights from Ed Johnson

Good Book: “Grit and Grace: How the Pursuit of Mental Toughness and Emotional Intelligence Changes Everything.”

“Grit and Grace provides a clear, actionable framework for achieving success that lasts.”

Join the Waitlist: The UnNoticed Entrepreneur Magazine

We're offering limited availability of pioneer subscriptions to the new Magazine with special benefits including editorial council and article contribution.

Rejected by the Dragons' Den investors, how did this alcohol free beer reach at £12m valuation?

In spite of being rejected by the Dragons Den, Mark Wong, the founder of IMPOSSIBREW®, set his sights on transforming the way people enjoy beer. His brand, IMPOSSIBREW®, went on to become one of the fastest-growing non-alcoholic beverages and ranked #26 on best start-ups of the year 2024.

David vs. Goliath: How One Small Salon Owner is Taking on Beauty Giant L'Oréal

Big companies trade mark generic words and they can come after you if you aren't protected.

Why Neil Patel is Betting Everything on AI Traffic (And so should you)

Patel stresses the importance of writing content for humans but packaging it for AI.

Are you using the Wrong GPT Model?

Are you one of the many people using ChatGPT who are making their lives harder by picking the wrong model for the job?

Podcast Franchise

Book Review: "Scaling Up." How a Few Companies Make it…and Why the Rest Don’t.

How to Raise Funds for Your Startup's Next Stage of Growth.

Remember, there is always cash available, the question is what price are you willing to pay.

What to Do if You've Been Accused of Trade Mark Infringement: A Clear Guide

Here is exactly what you need to do if someone accuses you of trademark infringement.

Startup vs. Mature Business Marketing: what’s the difference?

Startup vs. Mature Business Marketing: Strategies for Every Stage of Growth are different.

Webinars Don’t Work. (Unless You Do This)

Webinars absolutely work. So if they haven't worked for you yet, let me show how to turn that around.

Build your brand once, Not Twice:Why Early Trademark Checks Protect Your Time, Money, and Reputation.

You wouldn’t build on land without verifying legal ownership first; you need to take the same approach to your owning your brand.

Tackling the housing crisis by changing the way homes are built.

His Mission is to free 1 Million families from financial bondage, being totally debt free with at least $100,000 in annual perpetual passive income for life.

Book Review: Made to Stick.

The book makes a compelling case for why data alone isn’t enough.

How to create a podcast from an article, and in several languages.

Creating a podcast from an article, without going into the studio or having guests.

Just in time real estate. The new way to rent.

The concept Frank calls "just-in-time real estate" represents a profound shift in thinking about workspace.

Is AI Heading for a Subprime Moment? Maybe. But That's Not the Whole Story.

How AI is Changing Search and What it Means for Your Content

Search Is Becoming Less About Links and More About Answers. Fewer clicks mean fewer opportunities to bring users to your site.

The dual brand strategy: Do you need a company and a personal website?

The Company website sells solutions, the personal website offers a relationship.

Book Review: Confessions of a Pricing Man. How Price Affects Everything

Price is the place where value and money meet.

Contributing To The Magazine.

Our readers are looking for ways to build a business to be able to sell it one day. That means they are looking for the means to make the business less reliant on them, and people to guide them on their way.

Lunchtime Learning...Marketing courses in 🍏🫖

Events

Know these 3 truths before you start B2B podcasting.

B2B listeners, I discovered, are pragmatists wearing the masks of dreamers. They don't tune in for the pleasure of narrative, they tune in for ammunition.

Shoppable Videos - Connect with customers where they buy.

Shoppable video brings what you are selling to the place where your customers are browsing and buying: social media on their phone.

The Reddit Ripple Effect: Community Conversations Drive Purchase Decisions.

Reddit is one of the most powerful platforms for building authentic brand awareness and generating quality leads.

Book Review: Is your product "Obviously Awesome."?

The nitty-gritty of positioning.

Entrepreneurs step by step guide on how to write a press release and custom GPT.

68% of businesses experience improved visibility from published press releases

UnNoticed Entrepreneur Merchandise

Useful tools & affiliates.

A collection of proven AI tools for creating, sharing and managing content.

Should you have a virtual office to look good?

A virtual office provides the benefits of all the facilities that big companies pay for, without the costs or commitments.

Google home page hack. Issue a press release this way.

This distribution network is available to any company for a modest fee, and the SEO impact is immediate and impactful.

How to use podcasting for your business.

How to avoid angry prospects leaving your website.

AI chatbots can significantly increase sales, with businesses reporting an average increase of 67%

What's next in the age of AI. "The Experience Economy."

How we can compete with AI...it's all about the experience.

From Thrift Store Startup to Personal Brand Coach: Lessons from Jennifer Johnson

Jennifer is candid about the challenges of stepping back from her business to build a personal brand.

How did you do on that podcast?

Invite to the Waitlist for the webinar to see the Podcast Interview Scorecard.

It pays to advertise. Youtube Ad campaign delivers great impressions.

The unexpected price of getting noticed on the world's second largest search engine.

Scared to Make Videos? Use ChatGPT as Your Interviewer

Instead of scripting out content or improvising, creators are using ChatGPT to interview them in real time.

Ready, Squat, Go. Bringing equality to women at events.

It all started with a wait in line for a pee.

What Graza, Truff, Harry’s, and Dr. Squatch Taught Us About Marketing a Brand

If you don’t know what makes you different, you’re going to lose.

Privacy policy

This Privacy Policy describes how we collect, use, and protect your personal information when you sign up for our newsletter via our website theunnoticedentrepreneur.com (the “Site”).

How business owners can tell their stories like "HollyWood Blockbusters."

Learn how to use the story arc to tell a story that sells.

Why Insanely Simple Works

The obsession with Simplicity is what separates Apple from other technology companies.

Build your brand awareness, without having to grow the audience yourself.

You've got great insights to share. Let's help you to get them noticed.

How AI Can Help Your SEO Tired of outdated SEO tactics?

AI SEO is the future — and it’s already here.

Alcohol Allergy UnCorks Entrepreneur Spirit.

Charlie Taylor was allergic to wine..and so he set up a wine bar; naturally.

The Power of Limited Availability: How To Set Up An On-Line Booking Calendar.

Why Being Selective With Your Time Elevates Your Brand

What it takes to make a video podcast.

From UnNoticed Journalist to Content Emporium Entrepreneur.

Charlotte Laing has built one of the fastest growing content creation agencies in the UK. As a member of the NatWest Accelerator community in Bristol, she shares her story.

A guide to the best podcast matching sites.

It's quick, easy and low cost connect with podcast hosts using these matching sites.

Testimonals, social, event, recruitment and personalised videosTurn anyone into a video creator — instantly.

Collect branded video clips quickly and effectively without the need for crew or kit.

How to speak in public with confidence.

Whether you're an introvert or a non-native English speaker, these techniques can help you communicate effectively and confidently.

How using customer reviews built a gummy business.

“I focused on what I knew I could do with hard work and a lot of elbow grease.”

Great portrait photos without the expense of a professional photographer.

AI headshot generator for professional headshots.

You can't be influential without reading this book!

The Psychology of Persuasion is a classic in the field and was Charlie Munger’s number one favourite business book.

You can become a movie maker in minutes by typing a script.

Your customers will think it's amazing, and so will your friends. And frankly, it's pretty fun to use too.

Podcast

Learn AI from the people who make it.

OpenAI just released courses to teach us how to use the platform and all the whizzy things it can do.

How Black Female Entrepreneurs Are Building Brands That Get Noticed.

Black female entrepreneurs aren’t just building businesses.They’re building legacies. And the world is watching.

GPT of the Week: SORA

You don't have to build your own GPT to get benefits. Access the pre-built GPT's.

Entrepreneurs Book List.

The books that entrepreneurs recommend.

What is SEO & Why Entrepreneurs Need It.

SEO strategies consider various other aspects, accounting for everything from meta/image tags to authority links and social media marketing, all while keeping the technical side of things clean and problem free.

The Webinar Explained.

The challenge is that setting up a webinar funnel correctly takes a lot of work as there are several moving parts to the webinar machine.

A case of digital sabotage.

Jason Tan, founder of EngageAI, had his LinkedIn profile hacked. It’s a sobering reminder of the vulnerability of social media accounts and why having a personal brand website is not just a luxury but a necessity.

How to Optimise Your Etsy Shop for Success.

Here’s a step-by-step guide to maximising your Etsy shop’s potential. Etsy is a powerful platform for creators and entrepreneurs looking to sell handmade, vintage, and unique products. However, success on Etsy doesn’t happen by chance.

What is Media Relations?

Entrepreneurs often underestimate the power of media relations, but here are four key reasons why it’s crucial:

Let's work together...

Lessons From 130 Million Youtube Views.

Finn also provided practical advice on content strategy, emphasizing the need for emotional engagement in both platforms. He shared a framework for creating compelling narratives that resonate with audiences, focusing on differentiated points of view, mindset shifts, and capability shifts.

Exit Strategies for Entrepreneurial Success.

Ed Johnson built and sold Pushfar, and is now building uRoutine. He explains about how he and his partner planned the exit.

How entrepreneurs leverage authenticity to get noticed.

50 entrepreneurs from around the world sharing their insights with me on my podcast, and I've curated those into this book.

Should you blur your background when recording a podcast interview?

Through thoughtful background choices—you can guide your audience’s perception of you, helping them trust your expertise and engage with your message more effectively.

How to build a brand by working with your clients.

Ideas to get you noticed #95

Newsletter 4th May

The tools entrepreneurs use to get noticed.

This book is like having 50 master class sessions; the value within these pages is incredible and gives you insights into how other entrepreneurs have solve the problems that you want to solve.

How you can step into the spotlight.

You don’t need expensive ad agencies and faddish strategies. After all, you started your business, so you have the best understanding of what you're doing. This book shows you how to communicate your purpose creatively, simply, and authentically.

Do you sound stupid on podcasts?

Cognitive fluency, the ease with which information is processed by the brain, can make you seem stupid.