Business clarity before technology adoption.
There's an
AI arms race.
Are you armed
or just anxious?
Every business owner feels the pressure. Competitors are deploying AI, the headlines won't stop, and you know that waiting too long is dangerous. But so is charging into battle with the wrong weapons.
MIT research shows 95% of enterprise AI pilots fail to deliver measurable return. The battlefield is littered with expensive tools nobody uses, consultants who sold complexity, and teams who never bought in.
You didn't start a business to become a prompt engineer. You have customers to serve, a team to lead, and margins to protect. The last thing you need is another technology campaign that consumes six months and delivers a PowerPoint.
What you need is a secret weapon — and someone who knows exactly how to put it in your hands.
95%
of enterprise AI pilots deliver zero measurable return. The problem isn't the technology. It's the order in which businesses approach it.
Source: MIT GenAI Divide Report, 2025
Business clarity first
We start with your goals, workflows, and margins — not the technology. The right problem defined is half the problem solved.
Match, don't build
We match your needs to what already exists on the market. Borrow, buy, build — in that order. High-impact, low-cost solutions first.
30 days to results
A focused sprint to get AI working in your daily workflow. No 6-month projects. No custom code. No team left behind.
Three ways to work together
Each designed to get you using AI effectively — without wasting time or money.
Consulting
I take time to understand your specific business, then map the right AI tools to your needs. It's not about making you an AI expert — it's about you using AI expertly.
Workshops
Hands-on sessions built around the A.I.M. For A.I. Framework. Practical, actionable, and tailored to your team's current level and business goals.
Speaking
Engaging keynotes and conference sessions on the real-world application of AI to business. No hype, no jargon — just what works and why it matters.
THE UNNOTICED
ENTREPRENEUR
A top 2% global podcast exploring what it really takes to build a business that gets noticed. Practical insights, real stories, no fluff.
From the podcast
How AI is changing the way entrepreneurs find customers
The tools that save business owners 10 hours a week
Why most AI implementations fail and how to avoid it
What Clients Say
Results speak louder.
The same principles that built these results — clarity, positioning, and smart use of the tools that already exist — are exactly what I apply to AI.
Jim is a hugely knowledgeable and experienced person and is a pleasure to work with. I continue to work with Jim whenever possible, and he has become a trusted advisor for me across many areas. I wouldn't hesitate to recommend anyone to work with Jim, as you'll get huge value in return.
Stephen Reeve
Head of Operations, Entrepreneurial Business School
Jim has a wealth of knowledge and vast experience in Global Marketing and PR. He has provided wise counsel and valuable support to several businesses in our portfolio over recent years. We trust him to always deliver great insight and engage with him whenever we require fresh and objective input to our growth plans.
Keith Mitchell
Partner, N4 Partners LLP
Jim is more than a PR expert — he just gets business. As an experienced entrepreneur he understands not just how to get a message right, but how to build a business with the right message in the first place. I would highly recommend Jim to any organisation that needs to get their business messaging right.
Andy Clayton
Founder & CEO, Fermtech
