Jim James and Sanjay Bose handshake on opening EASTWEST India office The year just seems incredible, with all the excitement and challenges of starting Morgan cars in China this year, I end the year with opening the offices of EASTWEST in India. When I went to Singapore on the 2nd Oct to have the latest scan on my jaw and have the implants fitted, I took the opportunity to meet Sanjay Bose and finalise details of expanding EASTWEST into India.
Sanjay and I have know one another for many years and when he approached me about starting EASTWEST in India it seemed like an opportune approach. It would be fair to say that this would not be an MBA move as I am already stretched for time, but sometimes we have to seize opportunities and just find a way to make them work. I always remember the line from a ski poster I used to have on my bedroom wall as a child;
'We only accomplish in proportion to what we attempt.'
Sanjay is such an experienced, professional and charismatic person that it was impossible not to take the risk on this venture.
And so with a simple agreement between us we determined to start a new lease of life for this 18 Year Old agency EASTWEST. India!
------------------------------The Release------------------------------
SINGAPORE, 01 November 2013 — EASTWEST Public Relations, a leading independent agency promoting clients in Asia since 1995 from its operating branches in Singapore and China and a liaison office in the UK, today announces its expansion into India. The move enhances EASTWEST PR’s reach and capability to deliver successful pan-Asian PR programs for its international clients which include AB SCIEX, Anaplan, Avnet, IEEE, and Morgan Advanced Materials, to name a few.
EASTWEST PR appoints Sanjay Bose as Regional Associate Director who will be responsible for growing the agency’s client portfolio and manage relationships in India, one of Asia’s largest markets by population and by economy. Bose is based out of Bangalore, the capital city of India’s state of Karnataka and dubbed as “Silicon Valley of India” due to the considerable size of its information technology exports.
Watch video message of Agency founder Jim James and Sanjay Bose.
”Growing EASTWEST into a regional agency has always been my vision when I first put up the firm in Singapore in 1995. I’m delighted to appoint a long-time friend and business partner, Sanjay Bose, to head up our India business,” said Jim James, founder and chairman of EASTWEST PR. “Sanjay is a seasoned PR adviser with a wealth of knowledge and experience to share with the team and to add value to our clients,” James added.
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My challenge as an entrepreneur is to manage the expectations of so many stakeholders, and of course to manage the cash flow within the growing number of legal entities for which I am responsible. The move to have the finance team of EASTWEST be officed independently from the consultants in Beijing has proven to be a good one, as Sunny is now able to plan to finances for Singapore, London, Beijing and Bangalore for our weekly finance meeting.
Lee & Lee are preparing the finances for Morgan Cars in Hong Kong and China in the form of a dashboard as I have created for EASTWEST, the implementation of the Rockefeller Habits core practice of 'Priorities, Data, rhythm' proving to be a solid working practice.
Eggplant has now completed the WOFE registration and once the capital has been paid in Alex and I have spoken of rebranding for 2014 and then seeking out partners for Eggplant in Europe and America.
Meanwhile the priority of caring for Amity and Halo prevails - I have to find Halo's dinosaur costume so have to resume this post later...
