Host of the UnNoticed Entrepreneur show on Radio Bath.

Steve Fountain, Content Director and co-founder of Radio Bath.

To raise the profile of entrepreneurs in Somerset, Wiltshire and the surrounding areas, I host a Talk & Tunes format radio show. 

It's a monthly, one hour live show where I ask a local entrepreneur to tell their story using their favourite tracks. It's like a desert island disks for the business community. 

We record on the 1st Tuesday of each month, between 11:00 - 12:00

Radio Bath is a volunteer radio station broadcasting online and on DAB across Bath, North East Somerset and West Wiltshire. Radio Bath was conceived in 2019 by Steve Fountain and Simon McNeill-Ritchie who were joined by Loraine Morgan-Brinkhurst MBE to complete the founding team.

Be my guest

If you'd like to share your journey with the community, please fill out this form and we'll see about getting you on the show. 

Below you can see the run order for the show. We ask you to provide the soundtrack to your story as an entrepreneur.

Vicki Mowat, Director of Riverford Home Delivery, Bath.

Vicki Mowat and Jim James in the Radio Bath studio

"It was such a pleasure to pick the songs which have been the soundtrack to our journey. Thanks Jim for a really fun chat about farming and franchising, and for signing Riverford's Get Fair About Farming petition!"

2nd January 2023

A fresh and organic conversation with Vicki Mowat, director of the BANES franchise of The Riverford Organic Farmers company. 

I had the pleasure of hosting Vicki Mowat, director of Riverford - a company at the forefront of delivering organic produce to households across Bath and North East Somerset.

Here are some of the takeaways - but be sure to listen to the show to get all the talk & tunes.

  • A franchise gives you the benefit of a proven business model and support infrastructure, while giving you the opportunity to use entrepreneurial skills.
  • If you're thinking about buying a franchise, research the franchisor as thoroughly as possible.
  • To grow your business, make sure you're looking after existing customers as well as finding new ones.
  • When you experience self-doubt, remember that you're capable of doing difficult things.
  • In tough times, look for the silver lining - there's usually something to be grateful for even when times are hard.
  • Make sure you set boundaries so that you have time to switch off - it's when you stop thinking that you have your best ideas!
  • Find out more about Riverford's Get Fair About Farming campaign to save British family farms, at - you can sign the petition there or click on a template to email your local MP.                                                    

Check out Vicki's diverse playlist. She lived in Paris, and so included a French track too  and kindly saved the audience my French, by introducing the tune live on air.

Wonderful soundtrack, and our first ever French song.
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Joe Karthauser, Founder and CTO of Truespeed.

Joe, Steve and me manage a selfie in the studio.

I’m incredibly proud to have been invited by Jim James as the inaugural guest on The UnNoticed Entrepreneur show on Radio Bath, on September 5th. Please have a listen, and tell me what you think.

Joe Karthauser was on the show Sept 5th, and here he is in the studio with Steve Fountain, producer, and myself.  Joe is the founder and CTO of TrueSpeed, an innovator in the provision of connectivity to businesses and homes in the SW of England.

Some key learning points Joe shared about being an entrepreneur include: - Dealing with uncertainty is intrinsic to being an entrepreneur. You have to act even without guarantees of success. - Having a vision or purpose of what you want to bring to the world is important, even if the specifics change along the way. 

- It's okay to pivot your idea or business as you learn more. You don't need to stick rigidly to your original plan. 

- Following your passions and fascinations can help guide your entrepreneurial journey. 

- Building something that changes the world will also mean the world changes you in turn through feedback and impact.

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Jayla Wilcox, Founder Simple Recruitment Ltd

All smiles after the show. Jayla Wilcox, Steve Fountain and me in the studio.
" I found it a great deal of fun as a guest - the set up was light and not at all invasive or formal. The challenge of attributing songs to various scenarios of my business journey was a lot of fun and was a lovely was to piece my journey together I thought.

It was nice to get to speak about what and how and why I have arrived at the destination I am currently at and what motivates me to continue the journey. Very enjoyable. Thank you Jim" 

3rd October 2023

Inspirational entrepreneur Jayla Wilcox came into the studio.


Some key takeaways from her life story:

- There is no competition, because you are uniquely you.

- Teams create success, and building a happy working environment keeps teams together.

- Purpose, in her case her 2 daughters, keep the entrepreneur moving forward even during the hard times.

Connect with Jayla on Linkedin.

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David Kelly, CEO Storm Consultancy

David Kelly shared the soundtrack to his life as entrepreneur with Jim James as host, and Steve Fountain as producer.
“Jim’s exploration of local, ‘unnoticed’ Entrepreneurs is a superb example of showcasing some of the cities hidden identity - and what an honour to be included as a guest. I’ll certainly be tuning in to future sessions.”

7th November

Serial entrepreneur David Kelly shared the mic.


A few useful lessons:

- Run a business with the handbrake on.

- Offer the team unlimited vacation days.

- Create cash surplus to invest in other companies, instead of growing your own.

++++more gems 💎 including how they planted out 11,000 tree seedlings.

This was a live show with Steve Fountain as producer. 

Connect with David onLinkedin.

Here is David's playlist. 
Wonderful land - The Shadows  North atlantic drift - Ocean Colour Scene 
Higher Ground: - Red hot chilli peppers  Good life - One republic 

Midnight City - m83 Song 2 - Blur
Teardrop - Massive attack.  Whatever it takes - Imagine dragons

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Rupert Poole, Founder of Vertical Horizon Hydroponics

Rupert Poole shared the soundtrack to his life as entrepreneur with Jim James as host, and Steve Fountain as producer.
"This conversation was so much fun!  Jim took me on a whistlestop tour of my journey from corporate employee to entrepreneur and then on into to the future.   To combine it with my own "Desert Island Discs" moment was an experience I never thought I'd have! "
Rupert Poole

5th December

Corporate executive turned entrepreneur Rupert Poole shared his playlist and insights.


A few useful lessons:

- Do something that you are passionate this case the massive wasteful use of water in agriculture

- Post client success stories where they can be seen

- Fail fast

-  Get one half of the business to pay for the other half that makes a contribution to the greater good.

"Never be afraid to turn your dreams into your life and embrace true variety."

Connect with Rupert onLinkedin.

Visit Vertical Horizons Hydro

This was a live show with Steve Fountain as producer. 

Here is Rupert's playlist. 

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Steve Fountain, Broadcaster and co-founder of Radio Bath

Jim James and Steve Fountain in the Radio Bath Studio.

Life in the studio.

Radio Legend Steve Fountain Shares Life Lessons

In a special interview on Radio Bath's "The Unnoticed Entrepreneur Live," legendary broadcaster Steve Fountain opened up about his inspiring career and life journey.

Fountain discussed falling in love with radio after seeing Emperor Rosco perform and his persistence to break into the industry in the 1970s. 

He overcame challenges with the support of friends and found his passion again through other roles like estate agent.

The radio veteran emphasized the importance of self-belief, positive relationships, and celebrating both big and small wins. Music has also provided an outlet, from his childhood love of Frank Ifield to current favourites like John Barry.

While traveling has allowed Steve to trek amazing places, he now finds solace in local walks near his Bradford on Avon home. And though recently diagnosed with prostate cancer, he maintains his upbeat spirit and encourages men to prioritize health screenings.

Steve's frank reflections and four decades of experience in the ever-changing radio world offer valuable lessons about resilience, community, and finding purpose even through difficult periods.

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