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Jim A James

Jim James as a guest on podcasts.

Below are some of the shows that I have been on, covering a range of topics from entrepreneurship to marketing to life.


Book Session

CEO Sales Strategies

How to Get Noticed Online Without Running Your Own Podcast [Episode 180]

Is Running Your Own Podcast Costing You Time, Trust, and Growth?

Hosting a podcast may seem like a great visibility play—but for many CEOs, it’s a drain on time, resources, and results. In this episode, Doug C. Brown and I explore a smarter way to build authority and drive business: podcast guesting. We dive deep into what makes a guest appearance effective, how to turn visibility into revenue, and why preparation and authenticity matter more than polish. If you want influence without production headaches, this episode delivers strategic clarity.


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The Inventive Journey 

I chatted with IP lawyer Devin Miller, founder of Miller IP.

This was my key message:


Keep communicating—because no business thrives in isolation. You need customers, and they need to hear from you. You often rely on partners, whether they are employees, suppliers, or collaborators in government or other sectors. Your family and friends also play a crucial role in your journey. 

The key is to ensure alignment between your actions and their expectations. Miscommunication or misalignment is what leads to conflict. 

So, if there's one essential principle to follow, it's this: keep communicating.


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Business Book Bites Podcast

In this episode of Business Book Bites, host Karen Williams is joined by Jim James, an accomplished marketing consultant, podcast host, and author. With years of experience, he has mastered the art of making a profit from publicity and has ventured into writing and podcasting. 


Jim has published three books, leveraging his podcast, "The Unnoticed Entrepreneur", to transform insightful conversations with over 500 guests into a valuable publishing opportunity. Jim discusses the importance of being a podcast guest as a strategy to drive book audiences and shares practical tips for maximising the exposure gained from guest appearances. 


Tune in as he provides actionable insights on how to prepare effectively, leverage podcast appearances for SEO benefits, and create lasting connections with hosts—all while sharing some of his favourite tech tools and personal anecdotes along the way. 


This episode is a masterclass in understanding the synergy between podcasting and writing for business growth, designed to inspire authors and entrepreneurs alike.


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Leveraging Podcast Guest Appearances with Jim James.

Leveraging Podcast Guest Appearances with Jim James.

🎙 In this episode, Steve Day is joined by international entrepreneur and podcast host Jim James. They discuss leveraging podcast guest appearances, why entrepreneurs should consider alternatives to starting their own podcasts, and how to utilise the platform effectively.

  • Starting a podcast as a host requires time, network, equipment, budget, and perseverance. Being a guest can be a low-risk, low-cost way to participate in podcasting.
  • Guests should focus on being concise, getting to the point quickly, and allowing the host to guide the conversation. Listeners drop off after about a minute and a half if they don't find the content engaging.
  • Quality audio and video are crucial for credibility and engagement. Using external microphones and webcams can significantly improve the overall quality of the podcast.

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The Big Success Podcast

In this episode  of The Big Success with Brad Sugars, Jim James discusses the significance of personal branding, emphasizing the importance of authenticity. He explains how strategic positioning, the contagious enthusiasm of passionate leaders, and consistent messaging set standout companies apart. Jim also highlights the critical role of timing and audience engagement in building a successful brand. He offers practical advice on developing a personal brand, advocating for a consistent, authentic, and creative image that aligns with one's professional identity. This episode is enriched with heartwarming anecdotes that will inspire you to reconsider how you measure your success and influence on others.

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Data Democracy Podcast | AI and Data in Public Relations

Join us on Data Democracy as we chat with Jim James, a Global Entrepreneur, a PR guru, and a Podcaster. Jim jumped off an airplane at the age of 17 and learned a valuable lesson that true value isn't in making money by the hour but in creating something from nothing. He went onto create companies across 3 continents and launch a podcast helping entrepreneurs get noticed. 
Jim reveals how data, PR, and digital strategies have evolved to play a crucial role in entrepreneurship. 
 Highlights include: - Jim's entrepreneurial journey and the lessons learned from building businesses globally. 
- The importance of PR and brand awareness in the digital age. 
- Practical advice for entrepreneurs on navigating challenges and leveraging data for growth. - Jim's vision for the future of entrepreneurship in the AI-driven world.
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Unlocking the Power of
​Cross-Cultural Leadership

Join us for an enlightening conversation with Jim James, renowned international entrepreneur and host of The Unnoticed Entrepreneur Podcast.

In this episode, we delve into the importance of cross-cultural leadership and how it shapes the success of businesses worldwide. Jim shares his wealth of experience from building teams across Asia to navigating the diverse landscape of the UK market.

Discover valuable insights on effective leadership, leveraging technology, and the key to getting noticed in the entrepreneurial world. Don't miss out on this insightful discussion!
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Jim James on Building Businesses Across Continents

Join today's episode of my Storytelling Show, I got another adventurer on the mic. In Episode 6, I listened to Jim James's story. Jim is an entrepreneur with a journey full of pivotal moments and lessons. 

What got me hooked from the first sentence, was his bold skydiving jump at the early age of 17. His milestones go in an unstoppable sequence after that, leading him to countries like China, Japan, and Australia, kicking off his business path.

The author of the book, "The Unnoticed Entrepreneur" has made a significant mark in business. I am forever grateful that he took the time to let me and you, viewers and listeners, explore his journey further.
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S2 E6 The UnNoticed Entrepreneur with Phil Masielo

Jim has built businesses from a suitcase on three continents over the past 25 years, all using public relations. His first brush with "getting noticed" was at age 18, when he jumped out of a plane in return for sponsorship and received expedition equipment in exchange for media publicity. He hasn’t stopped this model of brand-business building since then. Having grown up in Europe, Africa, and America, Jim moved to Singapore at the age of 28 to start his first company, EASTWEST Public Relations. Since 1995, the B2B agency has opened offices in Singapore, China, India, and the UK, serving over 500 predominantly B2B tech clients. 
In China between 2006 and 2019, Jim built the business importing and distributing Morgan Motor Company cars, was interim CEO of Lotus, vice chair of the British Chamber of Commerce in China, founding president of the EO Network Beijing Chapter, and a number of other profit and not for profit ventures, including the biannual British Business Awards. He was awarded the “Top International Innovator” award by Top Touch media in China in 2017. Jim returned with his young family to the UK in June 2019. He hosts "The UnNoticed Show" and is a published author author under Wiley (NYSE:WLY) and coach. He enjoys spending his time listening to podcasts while waiting for his daughters and walking his Beagle in the Wiltshire countryside.

Leaders & Legacies.

Brilliant Conversation with Craig Andrews on the Allies4Me podcast.

On the Leaders & Legacies podcast Craig Andrews encourages entrepreneurs to share not only their expertise, but their stories and their hearts.


We covered a wide range of topics including building teams in Asia, public relations and how we stay motivated as we change the course of our careers.

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Unlocking Success in the Asian Market: The Role of Relationships and Reputation with Jim James

A British entrepreneur fights to build trust and relationships in Asian business, facing cultural barriers and the absence of a rule of law, in his quest for success and sustainability.
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Marketing Boost Solutions

In this episode of the Marketing Boost Solutions, Capt. Marco features in the spotlight Jim James, also known as 'the Champion of the UnNoticed Entrepreneur.’ In his pursuit of the next round of being an entrepreneur, he sold his PR Agency, playing the role of Chairman, and focused on The UnNoticed Entrepreneur project.  The genesis was helping fellow entrepreneurs during COVID. Jim talks about the challenges he faced when starting over in the UK and offers advice for new entrepreneurs. He also shares how he turned his podcast into a book, which gained recognition and caught the attention of a publishing company. Jim discusses the importance of content and media relations in building a brand and provides tips on using tools and platforms for media outreach. Jim's story is a testament to the power of curiosity, resilience, and the importance of staying connected to the market. His journey from an unnoticed entrepreneur to a successful podcaster and author is truly inspiring. It's a reminder that with the right strategies, we can turn our dreams into reality.

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Veteran on the Move

In this episode, Joe is joined by entrepreneur, podcast host, and author Jim James. Jim shares his unique entrepreneurial experiences from building businesses around the world. He founded his first company at 27 in Singapore after deciding he wasn’t interested in a corporate career. Jim and Joe discuss the lessons he learned from starting his first business, the importance of getting your brand noticed, and how to become an author. Jim now hosts The UnNoticed Entrepreneur podcast and helps entrepreneurs make their business stand out from the crowd. Learn more about Jim here. 

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The Global Discussion

In the world of entrepreneurship, there are countless individuals whose stories and achievements go unnoticed. However, Jim James, the esteemed guest on The Global Discussion podcast, aims to change that narrative. With a remarkable entrepreneurial journey spanning decades and continents, Jim has become a beacon for fellow business owners striving to overcome the frustration of being overlooked. 


Join us on this episode to hear from Jim about his inspiring background, current endeavours, and the valuable insights he shares on his podcast and his latest book. 

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The Recognised Authority.

In this episode, Jim James and Alastair McDermott discuss content transformation: why and how to repurpose your content in a way that saves time and energy, and frees you up to create more content, work on client projects, or simply take some time away from the office!

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Entrepreneurs can party

" Vision, problem, solution." – Jim James

​Jim James ​is an entrepreneur and PR specialist who has provided counsel to over 500 clients since 1995 with EASTWEST PR Agency.


Since 1995, Jim has run 3 “suitcase” startups. It started when he flew to Singapore at age 28 to start a business he had never run before. In 2006, he started one of several businesses in Beijing, and in 2020, he returned to the UK to build an international agency without any employees. His team of on-demand professionals operate remotely from all over the world.


Jim’s knowledge and experiences ooze during our chat, particularly when it comes to practical business development tips! In our wide-ranging conversation, we discuss how Jim learnt Mandarin Chinese; why he decided to set up shop in Singapore; leaving 20% of your assets at home when you move abroad; and so, SO much more!

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What's next?

We talk to PR veteran and fellow podcaster Jim James about how he runs his global PR agency from an eco-lodge (aka garden shed) in Somerset, how he’s harnessing digital technology to grow his business and what he listens to when he's cooking mac and cheese...


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Business Chop

In conversation with Audrey Wiggins. 

Jim James lives in the UK and is in pursuit of the next round of being an entrepreneur. He sold his PR Agency, playing the role of Chairman, and is focused on The UnNoticed Entrepreneur project. 

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How To Unlock Value Through Effective Communication - with Jim James

Jim joins the show to discuss how you can unlock the value in your business through effective communication, and how knowing your audience can help you to deliver far higher levels of value, and increase your success.


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How to build an amazing team.

Welcome to the Evolvepreneur Secrets Show 

Join Shelby and me on their mission is to start a revolution that will help entrepreneurs easily establish their own complete business system that can compete with the big end of town and mainstream social media platforms.


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Conversations with authors.

Welcome to Conversations with Authors, where I – Alison Thompson, AKA The Proof Fairy – meet amazing authors and find out what inspires them to write and what advice they would offer other aspiring authors.

My guest today is Jim James, an entrepreneur who started his first company in Singapore at the age of 28 and has since opened offices in China, India and the UK. He’s now back living in the UK where he hosts “The UnNoticed Show,” a public relations podcast for entrepreneurs. From the interviews he conducts for his podcast, he found the content for his first book, “The UnNoticed Entrepreneur”. 

Jim is a mine of information on technology to help entrepreneurs and he shares with me some really useful tech tools for authors. We also talk about entering book awards, creating merchandise and reader avatars, and Jim explains why writing a book is like running a marathon.  .


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Open4Business from NLive Radio.

NLive Radio's Open4Business (Open for Business) Podcast, the interviews, discussion and more from our weekly radio show. Cut up into bite size chunks. The show is presented by Adrian Pryce DL a Senior Academic in Strategy & International Business at the University of Northampton and one of the Lord-Lieutenant of Northamptonshire Deputies. 

Adrian interviews the movers and shakers in the town and county to shine a light on the best of local business, charity and community initiatives.


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The Agency Accelerator.

Welcome to today’s episode of The Agency Accelerator Podcast.


I was really excited to have a chance to sit down and talk with Jim James from EastWest PR and learn all about how he runs an agency that is based in the UK yet serves clients in Asia we discuss how to set up the systems and processes how to recruit and manage staff when they are dispersed around the world.


Now I always tell my clients that it is very difficult to build an agency using freelance staff because it’s like building a business on quicksand however Jim shares a very different perspective to this and outlines exactly what he has done to build his agency using freelance and contract staff.


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​How story attracts attention to the unnoticed entrepreneur.

As a business owner, you know content marketing is king. And you want to share information that will capture attention to increase your exposure and send your engagement rates through the roof in spite all your efforts, you feel unnoticed. 


Your messaging isn’t connecting because you’re not amplifying it for engagement. When you focus on making it simple, innovative and context-sensitive that’s when your audience will sit up and finally take notice.


Tune in as Jim dives deeper into his five-step Speak PR process, how you can trigger the “Cascade Theory” of people sharing your story and where you score on his Active Communications Index. 

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The Merri-cast

On bravery, cashflow and finding Megatrends.

Jim's experiences mean he knows a thing or two about the risks of being an entrepreneur and the huge rewards it can bring.


In this episode, Jim discusses whether being an entrepreneur is a brave thing to do, climbing his business Everest, the importance of cash flow and more.


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Pay on the Go

Truly it was a great journey, and in it I met with many, whom to know was to love; but whom never could I see again. It seems to me that a view of the heavenly bodies through a fine telescope

The Big Success Podcast

In this episode, Jim James discusses the significance of personal branding, emphasizing the importance of authenticity. He explains how strategic positioning, the contagious enthusiasm of passionate leaders, and consistent messaging set standout companies apart. 

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The Art of Leveraging Podcast Guest Appearances to Grow Your Business

In this episode, Steve Day is joined by international entrepreneur and podcast host Jim James. They discuss why entrepreneurs should consider alternatives to starting their podcasts and how to leverage the platform effectively.


Jim shares insights on why not every entrepreneur should start a podcast, emphasising the importance of considering statistics and practicality.




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