In this episode of the Marketing Boost Solutions, Capt. Marco features in the spotlight Jim James, also known as 'the Champion of the UnNoticed Entrepreneur.’ In his pursuit of the next round of being an entrepreneur, he sold his PR Agency, playing the role of Chairman, and focused on The UnNoticed Entrepreneur project.  The genesis was helping fellow entrepreneurs during COVID. Jim talks about the challenges he faced when starting over in the UK and offers advice for new entrepreneurs. He also shares how he turned his podcast into a book, which gained recognition and caught the attention of a publishing company. Jim discusses the importance of content and media relations in building a brand and provides tips on using tools and platforms for media outreach. Jim's story is a testament to the power of curiosity, resilience, and the importance of staying connected to the market. His journey from an unnoticed entrepreneur to a successful podcaster and author is truly inspiring. It's a reminder that with the right strategies, we can turn our dreams into reality.

In this episode, Joe is joined by entrepreneur, podcast host, and author Jim James. Jim shares his unique entrepreneurial experiences from building businesses around the world. He founded his first company at 27 in Singapore after deciding he wasn’t interested in a corporate career. Jim and Joe discuss the lessons he learned from starting his first business, the importance of getting your brand noticed, and how to become an author. Jim now hosts The UnNoticed Entrepreneur podcast and helps entrepreneurs make their business stand out from the crowd. Learn more about Jim here. 

​Jim James ​is an entrepreneur and PR specialist who has provided counsel to over 500 clients since 1995 with EASTWEST PR Agency.

Since 1995, Jim has run 3 “suitcase” startups. It started when he flew to Singapore at age 28 to start a business he had never run before. In 2006, he started one of several businesses in Beijing, and in 2020, he returned to the UK to build an international agency without any employees. His team of on-demand professionals operate remotely from all over the world.

Jim’s knowledge and experiences ooze during our chat, particularly when it comes to practical business development tips! In our wide-ranging conversation, we discuss how Jim learnt Mandarin Chinese; why he decided to set up shop in Singapore; leaving 20% of your assets at home when you move abroad; and so, SO much more!

We talk to PR veteran and fellow podcaster Jim James about how he runs his global PR agency from an eco-lodge (aka garden shed) in Somerset, how he’s harnessing digital technology to grow his business and what he listens to when he's cooking mac and cheese...

Jim is a mine of information on technology to help entrepreneurs and he shares with me some really useful tech tools for authors. We also talk about entering book awards, creating merchandise and reader avatars, and Jim explains why writing a book is like running a marathon.  .

As a business owner, you know content marketing is king. And you want to share information that will capture attention to increase your exposure and send your engagement rates through the roof in spite all your efforts, you feel unnoticed. 

Your messaging isn’t connecting because you’re not amplifying it for engagement. When you focus on making it simple, innovative and context-sensitive that’s when your audience will sit up and finally take notice.

Tune in as Jim dives deeper into his five-step Speak PR process, how you can trigger the “Cascade Theory” of people sharing your story and where you score on his Active Communications Index. 

Jim's experiences mean he knows a thing or two about the risks of being an entrepreneur and the huge rewards it can bring.

In this episode, Jim discusses whether being an entrepreneur is a brave thing to do, climbing his business Everest, the importance of cash flow and more.