Getting myself seen and heard.

When managing PR for clients, one is always behind the scenes, but occasionally that changes and below is a selection of some of the media coverage I have generated from being an entrepreneur. Here is a small selection of media coverage, as the topics are now all history. 

The point is that I 

a) know how to get an entrepreneur into all kinds of media 

b) how to help an entrepreneur to shape their message in front of the camera or microphone. 

These are some of the media which have included my news and my views on business.

The moment we share our story, there is an opportunity to engage the reporter with our vision. It's a big responsibility. 

The Business Exchange

Launching The UnNoticed Entrepreneur book with media relations in the south west of England. 

Bloomberg test drive in Beijing

What could be better PR than having Bloomberg, one of the pre eminent tv channels, drive around Beijing with me in my Morgan car? 


Sometimes getting noticed is about being personal. For EO in Beijing we promoted members and their families; in this case my newly born daughter, Halo.

FT Coverage

Launching the Morgan business in China, I leveraged media relations a great deal. In this article Tom Mitchell came to the showroom and he covered my exploits in China as an entrepreneur in building the first ever car import business owned by a foreign individual. 

CGTN - Dream of a classic car in China.

512 views Oct 20, 2015
Driving his first Morgan Roadster on the streets of Beijing four years ago, British expat Jim James recognized a new business opportunity in the classic car market in China. Since then, he has been a pioneer in the field, building on his 20-year's experience of living in China. Let's take a listen to what he says about this.

CGTN with Wang Rui 

Chinese TV stations needed expatriates to go on live shows to talk about various aspects of British society, economics and in this case the election. This was in English of course.

National TV in China

I organised the China Britain Motorsport Conference in Beijing 11.10.2017 featuring UK Department of International Trade, China Auto and motorcycle sport Federation (CAMF) , Silverstone, UniPart, Prodrive and South East Midlands Local Enterprise Partnership represented by Uni of Northampton. ACE Gear TV streamed the conference - over 1m viewers tuned in.

Getting myself heard.

Whilst I have spent my career helping to get others noticed, I have also done some of my own PR. Here is a selection of interviews and articles in which I explain the principles and practices of entrepreneurship, public relations and marketing.

The Recognised Authority.

In this episode, Jim James and Alastair McDermott discuss content transformation: why and how to repurpose your content in a way that saves time and energy, and frees you up to create more content, work on client projects, or simply take some time away from the office!

Entrepreneurs can party

" Vision, problem, solution." – Jim James

​Jim James ​is an entrepreneur and PR specialist who has provided counsel to over 500 clients since 1995 with EASTWEST PR Agency.

Since 1995, Jim has run 3 “suitcase” startups. It started when he flew to Singapore at age 28 to start a business he had never run before. In 2006, he started one of several businesses in Beijing, and in 2020, he returned to the UK to build an international agency without any employees. His team of on-demand professionals operate remotely from all over the world.

Jim’s knowledge and experiences ooze during our chat, particularly when it comes to practical business development tips! In our wide-ranging conversation, we discuss how Jim learnt Mandarin Chinese; why he decided to set up shop in Singapore; leaving 20% of your assets at home when you move abroad; and so, SO much more!

What's next?

We talk to PR veteran and fellow podcaster Jim James about how he runs his global PR agency from an eco-lodge (aka garden shed) in Somerset, how he’s harnessing digital technology to grow his business and what he listens to when he's cooking mac and cheese...

How To Unlock Value Through Effective Communication - with Jim James

Jim joins the show to discuss how you can unlock the value in your business through effective communication, and how knowing your audience can help you to deliver far higher levels of value, and increase your success.

How to build an amazing team.

Welcome to the Evolvepreneur Secrets Show 

Join Shelby and me on their mission is to start a revolution that will help entrepreneurs easily establish their own complete business system that can compete with the big end of town and mainstream social media platforms.

Conversations with authors.

Welcome to Conversations with Authors, where I – Alison Thompson, AKA The Proof Fairy – meet amazing authors and find out what inspires them to write and what advice they would offer other aspiring authors.

My guest today is Jim James, an entrepreneur who started his first company in Singapore at the age of 28 and has since opened offices in China, India and the UK. He’s now back living in the UK where he hosts “The UnNoticed Show,” a public relations podcast for entrepreneurs. From the interviews he conducts for his podcast, he found the content for his first book, “The UnNoticed Entrepreneur”. 

Jim is a mine of information on technology to help entrepreneurs and he shares with me some really useful tech tools for authors. We also talk about entering book awards, creating merchandise and reader avatars, and Jim explains why writing a book is like running a marathon.  .

Open4Business from NLive Radio.

NLive Radio's Open4Business (Open for Business) Podcast, the interviews, discussion and more from our weekly radio show. Cut up into bite size chunks. The show is presented by Adrian Pryce DL a Senior Academic in Strategy & International Business at the University of Northampton and one of the Lord-Lieutenant of Northamptonshire Deputies. 

Adrian interviews the movers and shakers in the town and county to shine a light on the best of local business, charity and community initiatives.

The Agency Accelerator.

Welcome to today’s episode of The Agency Accelerator Podcast.

I was really excited to have a chance to sit down and talk with Jim James from EastWest PR and learn all about how he runs an agency that is based in the UK yet serves clients in Asia we discuss how to set up the systems and processes how to recruit and manage staff when they are dispersed around the world.

Now I always tell my clients that it is very difficult to build an agency using freelance staff because it’s like building a business on quicksand however Jim shares a very different perspective to this and outlines exactly what he has done to build his agency using freelance and contract staff.

​How story attracts attention to the unnoticed entrepreneur.

As a business owner, you know content marketing is king. And you want to share information that will capture attention to increase your exposure and send your engagement rates through the roof in spite all your efforts, you feel unnoticed. 

Your messaging isn’t connecting because you’re not amplifying it for engagement. When you focus on making it simple, innovative and context-sensitive that’s when your audience will sit up and finally take notice.

Tune in as Jim dives deeper into his five-step Speak PR process, how you can trigger the “Cascade Theory” of people sharing your story and where you score on his Active Communications Index. 

The Merri-cast

On bravery, cashflow and finding Megatrends.

Jim's experiences mean he knows a thing or two about the risks of being an entrepreneur and the huge rewards it can bring.

In this episode, Jim discusses whether being an entrepreneur is a brave thing to do, climbing his business Everest, the importance of cash flow and more.