Getting myself seen and heard.
When managing PR for clients, one is always behind the scenes, but occasionally that changes and below is a selection of some of the media coverage I have generated from being an entrepreneur. Here is a small selection of media coverage, as the topics are now all history.
The point is that I
a) know how to get an entrepreneur into all kinds of media
b) how to help an entrepreneur to shape their message in front of the camera or microphone.
These are some of the media which have included my news and my views on business.
Bloomberg test drive in Beijing
What could be better PR than having Bloomberg, one of the pre eminent tv channels, drive around Beijing with me in my Morgan car?
CGTN - Dream of a classic car in China.
National TV in China
I organised the China Britain Motorsport Conference in Beijing 11.10.2017 featuring UK Department of International Trade, China Auto and motorcycle sport Federation (CAMF) , Silverstone, UniPart, Prodrive and South East Midlands Local Enterprise Partnership represented by Uni of Northampton. ACE Gear TV streamed the conference - over 1m viewers tuned in.
Getting myself heard.
Whilst I have spent my career helping to get others noticed, I have also done some of my own PR. Here is a selection of interviews and articles in which I explain the principles and practices of entrepreneurship, public relations and marketing.
Entrepreneurs can party
" Vision, problem, solution." – Jim James
Jim James is an entrepreneur and PR specialist who has provided counsel to over 500 clients since 1995 with EASTWEST PR Agency.
Since 1995, Jim has run 3 “suitcase” startups. It started when he flew to Singapore at age 28 to start a business he had never run before. In 2006, he started one of several businesses in Beijing, and in 2020, he returned to the UK to build an international agency without any employees. His team of on-demand professionals operate remotely from all over the world.
Jim’s knowledge and experiences ooze during our chat, particularly when it comes to practical business development tips! In our wide-ranging conversation, we discuss how Jim learnt Mandarin Chinese; why he decided to set up shop in Singapore; leaving 20% of your assets at home when you move abroad; and so, SO much more!
Conversations with authors.
Jim is a mine of information on technology to help entrepreneurs and he shares with me some really useful tech tools for authors. We also talk about entering book awards, creating merchandise and reader avatars, and Jim explains why writing a book is like running a marathon. .
Open4Business from NLive Radio.
The Agency Accelerator.
Welcome to today’s episode of The Agency Accelerator Podcast.
I was really excited to have a chance to sit down and talk with Jim James from EastWest PR and learn all about how he runs an agency that is based in the UK yet serves clients in Asia we discuss how to set up the systems and processes how to recruit and manage staff when they are dispersed around the world.
Now I always tell my clients that it is very difficult to build an agency using freelance staff because it’s like building a business on quicksand however Jim shares a very different perspective to this and outlines exactly what he has done to build his agency using freelance and contract staff.
How story attracts attention to the unnoticed entrepreneur.
As a business owner, you know content marketing is king. And you want to share information that will capture attention to increase your exposure and send your engagement rates through the roof in spite all your efforts, you feel unnoticed.
Your messaging isn’t connecting because you’re not amplifying it for engagement. When you focus on making it simple, innovative and context-sensitive that’s when your audience will sit up and finally take notice.
Tune in as Jim dives deeper into his five-step Speak PR process, how you can trigger the “Cascade Theory” of people sharing your story and where you score on his Active Communications Index.
The Merri-cast
On bravery, cashflow and finding Megatrends.
Jim's experiences mean he knows a thing or two about the risks of being an entrepreneur and the huge rewards it can bring.
In this episode, Jim discusses whether being an entrepreneur is a brave thing to do, climbing his business Everest, the importance of cash flow and more.