Podcasting is not an end—it’s a means to visibility, books, leads, and trust.
Hosting a podcast may seem like a great visibility play—but for many CEOs, it’s a drain on time, resources, and results.
In this episode, Doug C. Brown and Jim James explore a smarter way to build authority and drive business: podcast guesting. They dive deep into what makes a guest appearance effective, how to turn visibility into revenue, and why preparation and authenticity matter more than polish.
If you want influence without production headaches, this episode delivers strategic clarity.
