If I told you that a giraffe could increase your LinkedIn engagement by 42%, would you believe me?
If I told you that a giraffe could increase your LinkedIn engagement by 42%, would you believe me?
You never know what going in search of big game can teach you.
Simon Chappuzeau lives in s. Africa, where there are some 12,000 giraffes, and he guided me for 12 weeks on a LinkedIn Safari.
With Simon as my guide, this is what we saw happen to my profile:
🦒 +41.5% increase in engagement = 1,465
🦒 +4.3% increase in followers = 11,212
🦒 - 3.1% impressions = 81,532
But the big trophy is this:
🦒 +90% time saving = 8 hours per week
Instead of outsourcing the posting of 4 - 5 pieces of generic content per day, Simon showed me how the algorithm rewards authentic, valuable contributions.
I've summarized the key learnings in the deck below - and removed my stats so you can share this with anyone you know who wants to search for big game on Linkedin.
p.s. no animals were in any way harmed during the production of this safari.
You can watch all 12 episodes on YouTube
