Entrepreneurs Can Be Authentic Without Killing Their Company.
In today's business landscape, authenticity is key to building trust and long-lasting relationships with customers. However, entrepreneurs often struggle to balance being their true selves while maintaining the professional image of their company.
This short presentation explores the concept of "constructive distancing," a strategy where entrepreneurs create two distinct brands: one personal and one for the business.
By separating these identities, entrepreneurs can authentically express themselves without the risk of damaging their company’s reputation.
This approach allows for greater freedom in personal expression while protecting the business brand from any potential fallout that may arise from controversial or highly personal viewpoints.
