I lived in China for 13 years, and before that started a business in Singapore in 1995, and in this short deck I shared 3 strategies for market entry. The concepts are applicable today as they were when I presented this, and for China you can insert any country name. I also opened an office in India...

From 2011 to 2018 I worked to build the brand of Morgan Motor Company in China. I was a fool. I didn't own the brand but my wife and I became the importer, overcame the homologation challenges, and built a network of dealerships. I say I was a fool because I didn't own the brand that I was building,...